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About us

About Ashaad

Ashaad is a multi-investment company that began its operations in 1990 under the name Al-Ali Real Estate Company and transformed into a Saudi joint-stock company named Ashaad in 2010. From the beginning, the company focused its efforts on developing the real estate and hospitality sectors in the Kingdom of Saudi Arabia. Over the years, the company has successfully left a clear mark through its projects spread throughout the Kingdom, where it has created many residential, hotel, and office projects, alongside recreational projects with building areas exceeding three million six hundred thousand square meters, utilizing professional and specialized personnel in various fields.

In line with Saudi Vision 2030 and in pursuit of keeping pace with continuous development, the company has committed to building and developing hotels, luxury residential complexes, and distinguished tourist resorts.

Ashaad seeks, through its strategic plans, to grow assets and increase returns in the capital market through investment in real estate funds, with the aim of maintaining its leadership among the largest developers in the private sector.

Our Vision & Our Mission

Our Vision & Mission

To be pioneers in developing multiple sectors, contributing to improving quality of life and enhancing the national economy, in line with Saudi Arabia's Vision 2030. To be the leading company in multi-investment in the Kingdom of Saudi Arabia.

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Our Vision

To be the leading company in multi-investment in the Kingdom of Saudi Arabia, recognized for innovation, quality, and commitment to creating exceptional communities and destinations.

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Our Mission

We are committed to developing high-quality investment projects that meet our clients' needs and exceed their expectations. We strive for excellence through innovation, sustainability, and reliance on qualified personnel, while strengthening strategic partnerships to achieve sustainable growth.

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About Ashaad

Why Trust Us?

  • Over 35 years of experience in multi-investments.
  • Delivered over 5,500 residential villas covering more than 3.6 million m².
  • Experience in executing integrated residential, hospitality, tourism, commercial, and industrial projects.
  • A professional team of engineers, managers, and designers.
  • Strict commitment to quality, deadlines, and budgets.
  • Local and international partnerships supporting sustainability and project diversity.
  • Internationally certified (ISO, Wafi, Etmam, Val).

Ashaad Partners